• Be the provider of choice for higher education across the Black Country and Marches region and nationally within our areas of specialism.
• Provide high quality technical education with clear pathways to skilled jobs.
• Provide non-traditional progression pathways to higher education that are flexible and accessible for all, often combining study and work.
• Offer higher education that is inclusive and connected to society.
• Provide training on the latest industry equipment to support student’s practical skills development.
• Create the skills to advance the economic and social prosperity, driving up productivity and adding value to the community we serve.
• Inspire students to be successful. Developing the knowledge, skills and abilities needed to ensure that everyone meets their full potential.
• Support employers with innovation and transform our skills system, including training tomorrow’s technical educators.

Our Values are embedded in everything we do:

• We believe in the life-changing value of higher education and that everyone should have the opportunity to access the benefits that higher education can provide.
• We value diversity and inclusion, and we strive to be a welcoming, caring, and equitable community where students and staff from different backgrounds, abilities, and experiences can learn, innovate, and work in an environment of respect.
• Students are at the heart of everything we do. By demonstrating these values we aim to create a productive working environment for our staff and a positive learning environment for our students.
• We are agile, future-focused and embrace technology and learning.
• We are passionate about changing the lives of our local people and adding value to the communities we serve.